Jay Sullivan
Sales and Marketing
Jay Sullivan leads sales and marketing at CreatorMap, where he helps brands build scalable influencer programmes across YouTube and social platforms. With a background in B2B SaaS go-to-market, his work focuses on creator discovery strategy and driving measurable campaign ROI. He writes for teams who want to grow through influencer partnerships without the guesswork.
Articles by Jay Sullivan
7 articles
Five Trends Reshaping Influencer Commerce: From WPP and Ogilvy's Luxury Playbook
WPP, Ogilvy and The Goat Agency published a landmark playbook on influencer commerce. These five trends apply far beyond luxury. Here's what brands need to act on now.
9-to-5 vs 5-to-9: Work Influencers Reshaping Creator Culture
Corporate satire and side hustle content are two of the fastest-growing creator niches. Here's what brands need to understand about the work influencer economy.
How to Scale Influencer Marketing Like Unilever: Without the Enterprise Budget
Unilever manages nearly 300,000 creator relationships across global markets. The strategy behind that scale is available to any brand, if you have the right infrastructure. Here's what that looks like in practice.
Local Influencer Marketing: How Locality Drives Conversions
Local influencer marketing uses creators in your target geography to drive real conversions. Discover why locality beats reach for community-focused brands.
Micro-Influencer Marketing: A Complete Guide for Brands
Micro-influencers drive higher engagement and better ROI than mega creators. Learn how to find, evaluate, and run campaigns with the right micro-influencers.
How to Find YouTube Influencers for Your Brand (Step-by-Step Guide)
Learn how to find YouTube influencers who actually drive results. This guide covers step-by-step discovery, the metrics that matter, and real examples from creators like MrBeast, MKBHD, and Ali Abdaal.
Introducing CreatorMap: The Future of Influencer Discovery
Marketing teams are burning through time and budget searching for the right influencers with the wrong tools. We built CreatorMap to fix that. Here's our mission, our vision, and why influencer discovery needs to change.